SO performance analytics

Call score vs conversion analysis · 203 sales owners · Mar–May
r = 0.06 — scores don't predict conversion
Sales owners
203
Across 5 regions
Avg OCC%
2.9%
Median 2.63%
Avg call score
21.1
Median 21.12
Correlation
r = 0.06
Not significant (p = 0.40)
Call score vs conversion rate
Dashed lines = median splits (score 21.1, OCC 2.63%). Each dot is one SO.
Avg OCC% by score bucket
Flat line — scores don't predict conversion
Zero-conversion SOs by score bucket
U-shape — highest scores also have most zero-OCC
High score, low conversion
Score above 30 but OCC under 2% — call quality isn't translating
Low score, high conversion
Score under 15 but OCC above 4% — closing through unmeasured behaviors
Regional breakdown
Pattern holds across all regions — no region shows a strong score-to-OCC link
Monthly OCC% trend
All sales owners
203 of 203 shown
SO ID OCC % Avg score Segment
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